Strategic Design Under the Vision of Students, Companies, and Experts. A Teaching Process in Higher Education Chapter in Scopus uri icon

abstract

  • This article describes a new Strategic Design teaching process for students in the Bachelor of Design program at Tecnologico de Monterrey, Campus Monterrey. We developed the process to have three stages: Situational Analysis, Foresight, and Generation (SAFG), and an application sequence in which students developed a project for a real client, which in this case was a product or services company. As part of the methodology, we proposed the process to three professors who teach the subject of Strategic Design and two experts in the subject to adapt and validate the stages. Next, we implemented the proposal during a semester to a group of 25 students, divided into 8 teams. At the end of the course, the students answered a survey instrument. To complete the investigation, student teams interviewed a representative of the company involved in their projects. A correlational analysis of the student survey was compared with the company representatives¿ opinions to corroborate the process's value. Also, the results were contrasted with the information obtained from the experts to corroborate that the process did have the expected impact. The conclusion was that the students and companies found significant value in the process. The students identified the Foresight stage as the most difficult and the one they appreciated as the most valuable in the process. However, company representatives found greater value in the Generation stage. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

publication date

  • January 1, 2024