publication venue for
- The emotional side of price: reference price as a decision maker in consumer purchase. 52:771-785. 2024
- The role of artificial intelligence in improving the omnichannel customer experience. 51:1174-1194. 2023
- Exploring international atmospherics: The impact on shopping behaviors based on the language of the lyrics of music played in global apparel retailers¿ stores. 47:368-383. 2019