publication venue for
- In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions. 31:841-853. 2022
- A thematic exploration of human brands: literature review and agenda for future research. 29:695-714. 2020
- The interplay between SME owner-managers and the brand-as-a-person. 28:555-572. 2019
- Two paths to customer loyalty: the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship. 25:171-183. 2016
- Perceived brand quality as a way to superior customer perceived value crossing by moderating effects. 24:147-156. 2015