publication venue for
- Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process. 32:673-680. 2023
- In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions. 31:841-853. 2022
- A thematic exploration of human brands: literature review and agenda for future research. 29:695-714. 2020
- The interplay between SME owner-managers and the brand-as-a-person. 28:555-572. 2019