Ornelas-Sánchez, Sidney Abril

Sidney Ornelas is a PhD in Management Sciences graduate and research professor at Tecnologico de Monterrey. She holds a bachelor's degree in marketing, a Master in Communication and one in Innovation for Enterprise Development. She has professional experience working for retail and service companies performing and leading several marketing activities that include market research, brand strategies and advertising and promotional activities. Additionally, she has worked as a consultant for marketing strategies for small and medium companies. She has also been a professor at undergraduate level for 10 years, teaching subjects such as market research, product development strategies, service marketing and international marketing, among others. Her research interests currently are within the consumer behavior field, particularly focused on engagement, quality perception, segmentation strategies, among others.