authors González-Cavazos, Beatriz Adriana González-Cavazos, Beatriz Adriana González-Cavazos, Beatriz Adriana González-Cavazos, Beatriz Adriana González-Cavazos, Beatriz Adriana
selected publications academic article in scopus Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics. 8:203-223. 2020 schoolfacultyen González-Cavazos, Beatriz Adriana González-Cavazos, Beatriz Adriana González-Cavazos, Beatriz Adriana book MEP Modalidad de Experiencia Profesional
teaching activities Consumer Intelligence for Insights Generation Introduction to Professional Development Market Intelligence