Mendiola-Hernández, Carlos Andrés

Passionate about film, Carlos researches and seminars in national and international forums about the film industry, romantic comedies in Mexico and intertextuality between film and literature. Carlos coordinates the "Reasons to Love Mexico" movement, which includes the homonymous book collection that consist of Reasons to Love Mexico, 120 Personalities from Cinema to Love Mexico, CDMX, From the Eagle to the Angel, When I Grow Up I Want to Be Mexican, 120 Movies to Love Mexico, Cultural Expresions to Love Mexico and Music to Love Mexico. Dr. Mendiola represents Tec before the Interactive Advertisement Bureau for themes regarding digital marketing. He has more than a decade dedicated to educative innovation and has been rewarded with the Inspiring Professor and the Novus Professor Awards. Carlos has a Bachelor in Communication, a Master in Information Design and a Ph.D. in Cultural Studies. Currently he is an Associated Professor in the Marketing and Analysis Department in the Mexico City Region for the Tecnológico de Monterrey.