Bernal-Ponce, Luis Arturo

Arturo Bernal is a professor and researcher in finance, artificial intelligence, and educational innovation at Tecnológico de Monterrey. He holds a PhD in Finance from Tecnológico de Monterrey and completed a postdoctoral program in Business Analytics at the University of Texas at San Antonio. His profile integrates finance, artificial intelligence, business analytics, and emerging technologies applied to educational transformation. He has led curriculum innovation initiatives within the Tec21 educational model, including serving as Design Leader for the 2026 Financial Econometrics curriculum for the Bachelor s Degree in Finance, as well as developing projects approved within Tecnológico de Monterrey s educational innovation platform, such as Market Anomalies with AI and Python Applied to Finance. He is currently participating in a Novus educational innovation project at Tecnológico de Monterrey. He also uses generative artificial intelligence as an applied consulting tool in Treasury and Accounting courses and was an early promoter of programming and machine learning in finance education, training more than 20 business faculty members before the widespread institutional adoption of these technologies. As a creator of applied educational content, he has written 18 business cases during the last three years for the CIC (International Center for Cases), several of them focused on algorithms and financial modeling using machine learning. He is part of Tecnológico de Monterrey s executive education faculty, where he teaches courses on artificial intelligence applied to finance, developing learning experiences connected to real business-sector challenges. Within the international ecosystem, he actively participates in the MIT Digital Currency Initiative, positioning himself as an active node within global networks related to digital currencies, fintech, and emerging financial technologies. He is a CONACYT Level 1 certified researcher, with publications in Q1/Q2 journals such as Finance Research Letters, Journal of Business Economics and Management, and European Business Review.