Rodríguez-Malagón, Bertha Adriana

Industrial Engineer specialized in Marketing with important crosscultural and interpersonal abilities obtained after working in multicultural environments (Master Degree in Spain and work experience in Mexico, Spain, Venezuela and England). Professional carreer of 14 years within the Tecnológico de Monterrey with a 9 year experience as Marketing Undergraduate Program Director, with a 300% increase in students registration, 3 awards as an Excellence Program Director, fulfillment of goal of student recruitment within all august periods, and student opinions above 9 within all subjects. Initiator of the Modelo Tec 21 organizing projects, conferences and seminars with brands such as McDonald's, Unilever, P&G, L'Oréal, Leo Burnett, Publicis, Nestlé, Levi's, Nickelodeon, MTV, Puma, among others. Human sensitivity supporting projects such as Cíclica (sustainable educations), Luvit (sustainable fashion), Planta la Felicidad (sustainable Unilever project organized specially for our students), and student mentor in contests like Guerra Creativa with Nestlé and Unigame with Unilever, in which the marketing students obtained 1st prize.