authors Rodríguez-Delgado, Daniela Rachel Rodríguez-Delgado, Daniela Rachel Rodríguez-Delgado, Daniela Rachel
selected publications academic article in scopus An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs. Health Marketing Quarterly. 37:245-264. 2020 Children¿s relationships with brands: intergenerational and transgressions. Marketing Intelligence and Planning. 38:75-88. 2020 Children and their brands: how young consumers relate to brands. Journal of Consumer Marketing. 35:130-142. 2018