selected publications
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academic article in scopus
- An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs. Health Marketing Quarterly. 37:245-264. 2020
- Children¿s relationships with brands: intergenerational and transgressions. Marketing Intelligence and Planning. 38:75-88. 2020
- Children and their brands: how young consumers relate to brands. Journal of Consumer Marketing. 35:130-142. 2018