Rodríguez-Delgado, Daniela Rachel

academic article in scopus

• An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs.  Health Marketing Quarterly.  37:245-264. 2020
• Children¿s relationships with brands: intergenerational and transgressions.  Marketing Intelligence and Planning.  38:75-88. 2020
• Children and their brands: how young consumers relate to brands.  Journal of Consumer Marketing.  35:130-142. 2018