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Email

dkolbe@tec.mx

Campus

Campus Monterrey, Business School
Adjunct researcher, Development of conscious businesses , Business School

Co-author Network

Kolbe,Diana

Overview

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Overview
Publications
Teaching
Background
Contact
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Overview

authors

Kolbe,Diana
Kolbe,Diana
Kolbe,Diana
Kolbe,Diana
Kolbe,Diana
Kolbe,Diana
Kolbe,Diana

Publications

selected publications

academic article in scopus
- SUSTAINABLE BEHAVIORS AND PERSONALITY MODERATING THE STATUS GOAL AND PURCHASE INTENTION RELATIONSHIP OF LUXURY BRANDS. Journal of Business Economics and Management. 2024
- Impact of consumer interaction on social commerce intention comparing Facebook and Instagram. International Review of Retail Distribution and Consumer Research. 2024
- The role of intangible attributes of luxury brands for signalling status: A systematic literature review. International Journal of Consumer Studies. 2023
- The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective. Multinational Business Review. 30:289-312. 2022
- Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance. Journal of Business and Industrial Marketing. 37:115-127. 2021
- The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing. 32:287-299. 2020
book in scopus
- Positive and negative customer engagement in the tourism industry: Should these constructs be studied separately? 2023

Teaching

teaching activities

Analysis and Management of the Value Chain
Consumer Behavior and Market Intelligence
Consumer Behavior and Marketing Strategies
Data Analysis Bootcamp
German
Global Brands and Product Development
Global Strategy of Business
Introduction to Professional Development
Marketing Insight to Develop Stategies
Marketing Project
Qualitative Marketing Research

Background

education and training

Bachelor of Business Administration, The Open University
Master of Science in International Management, Universität Karlsruhe
PhD in Marketing, Universitat De València

Contact

full name

Diana Kolbe

webpage

Orcid

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