Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in The World¿s Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed) and again in Clarivate¿ Highly Cited Researcher 2020 (101 in economics and business). He is also a GSBE Extramural Fellow, Maastricht University. He has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a Global Chair in Marketing at University of Bath and an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics and a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.