selected publications
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academic article in scopus
- The Future of Marketing and Marketing Education. Journal of Marketing Education. 2025
- Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services. Journal of the Academy of Marketing Science. 2025
- A new era of technology-infused retailing. Journal of Business Research. 2025
- How do omnichannel customer experiences affect customer engagement? Theory and empirical validation. Journal of Business Research. 2025
- Viewpoint: from Star Trek to ¿Service Trek¿: these are the voyages of the service community. Journal of Services Marketing. 2025
- Share of time in omnichannel retailing: Definition and measurement. Journal of Retailing. 2025
- Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing. Journal of the Academy of Marketing Science. 2025
- Viva robonomics!? Cost¿benefit analysis of robots and future directions in service and robonomics research. Journal of Service Management. 2025
- AI is Changing the World: Achieving the Promise, Minimizing the Peril. Journal of Macromarketing. 2024
- Consumer Responses to CSR News of Family Business Brands: An Experimental Approach. Family Business Review. 2024
- Customer Perceived Value: A Comprehensive Meta-analysis. Journal of Service Research. 2024
- Generative AI and Marketing Education: What the Future Holds. Journal of Marketing Education. 2024
- A comprehensive examination of digital retailing: A text-mining review and research agenda. Journal of Retailing. 2024
- AI is Changing the World: For Better or for Worse?. Journal of Macromarketing. 2024
- Addressing the greatest global challenges (UN SDGs) with a marketing lens. Journal of the Academy of Marketing Science. 2024
- Autonomous stores: How levels of in-store automation affect store patronage. Journal of Retailing. 2024
- Communication design logics and innovation management. Journal of Product Innovation Management. 2024
- Countering Virtual Brand Sabotage: The Power of Informative Responses. Journal of Service Research. 2024
- How generative AI Is shaping the future of marketing. Journal of the Academy of Marketing Science. 2024
- Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research. Journal of Services Marketing. 2024
- Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes. Journal of Retailing. 2024
- The food production¿consumption chain: Fighting food insecurity, loss, and waste with technology. Journal of the Academy of Marketing Science. 2024
- Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences. Journal of Retailing. 2023
- Re-imagining the physical store. Journal of Retailing. 2023
- A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues. Journal of Service Research. 2023
- Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science. 2023
- In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal. 2023
- The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion. Journal of Marketing Research. 2023
- Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research. 2023
- Retailing in today's world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. 34:261-263. 2017
- Amount off versus percentage off-when does it matter?. Journal of Business Research. 69:1022-1027. 2016
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chapter in scopus
- The Role of In-Store and Online Retailing Factors. 553-557. 2017