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Guzmán-Martínez, Francisco Jesús

Email

paco.guzman@tec.mx

Campus

Campus Guadalajara, Business School
Adjunct researcher, Organizational strategy and industries transformation , Business School

Administration and Business Management, General.
Marketing / Marketing Administration, General.

Guzmán-Martínez, Francisco Jesús

Overview

No overview

Teaching
Background
Contact
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Teaching

teaching activities

Analytics and Advanced Market Intelligence
Consumer Intelligence for Insights Generation
Segmentation and Positioning of Value Strategies
Workshop: Preparation for Final Exams (LEM)

Background

education and training

Degree in marketing, Tecnológico de Monterrey
Master in Marketing Management, Universidad de Guadalajara
PhD in Administrative Sciences, Sede EGADE Business School, Santa Fe

Contact

full name

Francisco Jesús Guzmán Martínez

located in facility

Campus Guadalajara

webpage

Orcid

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