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Email

paco.guzman@tec.mx

Campus

Campus Guadalajara, Business School
Adjunct researcher, Organizational strategy and industries transformation , Business School

Administration and Business Management, General.
Marketing / Marketing Administration, General.

Guzmán-Martínez, Francisco Jesús

Overview

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Teaching
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Teaching

teaching activities

Consumer Intelligence for Insights Generation
Design of Marketing Metrics
Indicators and Risks with Strategic Vision
Market Solutions
Pricing Strategy
Sustainable Management of Marketing Projects

Contact

full name

Francisco Jesús Guzmán Martínez

located in facility

Campus Guadalajara

webpage

Orcid

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