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Guzmán-Martínez, Francisco Jesús

Email

paco.guzman@tec.mx

Campus

Campus Guadalajara, Business School
Adjunct researcher, Consumer Science and Marketing Strategy , Business School

Administration and Business Management, General.
Marketing / Marketing Administration, General.

Co-author Network

Guzmán-Martínez, Francisco Jesús

Overview

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Overview
Publications
Teaching
Background
Contact
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Overview

authors

Guzmán-Martínez, Francisco Jesús
Guzmán-Martínez, Francisco Jesús
Guzmán-Martínez, Francisco Jesús

Publications

selected publications

academic article in scopus
- The emotional side of price: reference price as a decision maker in consumer purchase. International Journal of Retail and Distribution Management. 52:771-785. 2024
book in scopus
- Influencer Marketing and Micro-Influencers in Internationalization Strategies 2025
chapter in scopus
- Understanding Omnichannel Customer Experience through Brand Trust and Its Impact on Shopping Intention: An Abstract. 59-60. 2022

Teaching

teaching activities

Analytics and Advanced Market Intelligence
Segmentation and Positioning of Value Strategies
Strategic Planning Based on Prescriptive Analytics
Strategic Planning Based on Prescriptive Analytics
Workshop: Preparation for Final Exams (LEM)

Background

education and training

Degree in marketing, Tecnológico de Monterrey
Master in Marketing Management, Universidad de Guadalajara
PhD in Administrative Sciences, Sede EGADE Business School, Santa Fe

awards and honors

Mexican Researcher Certification - Candidate (Guzmán-Martínez, Francisco Jesús)

Contact

full name

Francisco Jesús Guzmán Martínez

located in facility

Campus Guadalajara

webpage

Orcid

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