Alvarado-Herrera, Alejandro

academic article in scopus

• Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets.  Asia Pacific Journal of Marketing and Logistics.  2023
• Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?.  Journal of Global Marketing.  35:193-207. 2022
• Impacts of Religiosity and Political Orientation of Mexican Consumers on Perceived Value Impactos da Religiosidade e Orientação Política dos Consumidores Mexicanos no Valor Percebido Impactos de la Religiosidad y la Orientación Política de Consumidores Mexicanos Sobre el Valor Percibido1.  Revista Lasallista de Investigacion.  18:173-191. 2021
• Corporate social responsibility, reputation and visitors¿ commitment as resources for public policies¿ design for protected areas for tourism sustainable exploitation.  Social Responsibility Journal.  16:537-553. 2020
• Mind the gap between CSR perceptions and expectations of employees: A new strategic approach Atención al gap entre RSE percibida y esperada por los empleados: Una nueva aproximación estratégica.  Direccion y Organizacion.  5-21. 2020
• Attention to the gap between CSR perceived and expected by employees: A new strategic approach Atención al gap entre RSE percibida y esperada por los empleados: Una nueva aproximación estratégica.  Direccion y Organizacion.  67:5-21. 2019