López-Hernández, Alberto

Alberto Lopez earned his Doctorate degree in Marketing from EGADE Business School. He graduated with the honorable mention of excellence from the Bachelor of Marketing degree and coursed a pre-MBA at Yale School of Management. He also completed a graduate program in business data analytics from the University of Texas and is member of the National Research System. He is currently a professor in the Marketing and Analysis department at Tecnológico de Monterrey where he teaches the courses on Statistical Methods for Decision Making, Pricing Strategies, and Quantitative Marketing Research for the undergraduate and masters level. He has experience in consulting marketing research projects for organizations such as Femsa Comercio, Telcel, Lamosa, Arca Continental, Association of Ferreteros de Guanajuato and the Secretary of Sustainable Development of Nuevo León. In addition, he has worked in important companies, such as Colgate-Palmolive, Owens Corning, and Softtek. His research projects have been presented in national and international congresses, earning the award for the best research project in the Annual Congress of the Academy of Administrative Sciences in 2017. He is a member of the Association for Consumer Research and the American Marketing Association. He has published scientific articles in the Journal of Consumer Marketing, Ciencias Administrativas Teoría y Praxis, Advances in Consumer Research, the Journal of Experimental Psychology, and Marketing Intelligence and Planning. He is currently a professor in the Marketing and Analysis department at Tecnológico de Monterrey where he teaches the courses on Statistical Methods for Decision Making, Pricing Strategies, and Quantitative Marketing Research for the undergraduate and masters level. He has experience in consulting marketing research projects for organizations such as Femsa Comercio, Telcel, Lamosa, Arca Continental, Association of Ferreteros de Guanajuato and the Secretary of Sustainable Development of Nuevo León. In addition, he has worked in important companies, such as Colgate-Palmolive, Owens Corning, and Softtek. His research projects have been presented in national and international congresses, earning the award for the best research project in the Annual Congress of the Academy of Administrative Sciences (ACACIA) in 2017. He is a member of the Association for Consumer Research and the American Marketing Association. He has published scientific articles in the Journal of Consumer Marketing, Ciencias Administrativas Teoría y Praxis, Advances in Consumer Research, the Journal of Experimental Psychology, and Marketing Intelligence and Planning.