Agredano-González, Carlos

academic article in scopus

• Perceived brand localness and globalness as drivers of brand coolness across consumer cultures.  Discover Sustainability.  7. 2026
• Flourishing for the future: The role of emotional intelligence in sustainable consumption- evidence from Mexican consumers.  Acta Psychologica.  263. 2026
• Consumer responsibility and local brand preferences in an emerging market: evidence from Mexico.  Management Decision.  64:1-24. 2026
• The impact of enjoying nature on sustainable consumption and its influence on local brand preference across cultures.  European Business Review.  1-34. 2025