selected publications academic article in scopus Flourishing for the future: The role of emotional intelligence in sustainable consumption- evidence from Mexican consumers. Acta Psychologica. 263. 2026 Consumer responsibility and local brand preferences in an emerging market: evidence from Mexico. Management Decision. 1-24. 2025 The impact of enjoying nature on sustainable consumption and its influence on local brand preference across cultures. European Business Review. 1-34. 2025
teaching activities Analytics and Advanced Market Intelligence Business and Finance Applied Project Exploratory Market Intelligence Strategic Omnichannel Retail Management
education and training Bachelor of Mass Media, Universidad Autónoma de Aguascalientes Master of Business Administration and Management, Tecnológico de Monterrey PhD in Administrative Sciences, Sede EGADE Business School, Santa Fe
awards and honors Elaboración de contenidos y digitalización para la capacitación del área de Mejora Continua, conferred by MABE, 2021