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Email

mevl@tec.mx

Campus

Campus Monterrey, Business School
Adjunct researcher, Organizational strategy and industries transformation , Business School

Co-author Network

Vazquez-Lira, Maria Elena

Overview

No overview

Overview
Publications
Teaching
Background
Contact
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Overview

authors

Vazquez-Lira, Maria Elena

Publications

selected publications

academic article in scopus
- Retailing in today's world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. 34:261-263. 2017

Teaching

teaching activities

Brand Equity
Customer Service Systems
Introduction to Professional Development
Service Management
Strategic Services Marketing
Strategies for Retailing and Multichannel

Background

education and training

Biochemical engineer, Instituto Politécnico Nacional
Doctor of Business Administration, University of Phoenix
Master's Degree in Business Administration, Tecnológico de Monterrey

Contact

full name

Maria Elena Vazquez Lira

located in facility

Campus Monterrey

webpage

LinkedIn
Orcid
ResearchGate

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