selected publications academic article in scopus Unveiling the impact of technology-driven factors on conspicuous consumption: a time-lagged investigation. Current Psychology. 2025 How high-involvement work practices, public service motivation, and employees¿ commitment influence employees' proactive work behavior: evidence from China. Asian Business and Management. 2024 Compulsory citizenship behavior, role overload, creativity and service-oriented voluntary behavior: does generational difference have an impact?. Personnel Review. 2024 Turning Lemons into Lemonade: Social Support as a Moderator of the Relationship Between Technostress and Quality of Life Among University Students. Psychology Research and Behavior Management. 2024
teaching activities Design of Flexible Organizations Innovation and co-creation of Value Strategic Thinking Strategy and Talent Talent Management Process
education and training Foreign trade, University of the Punjab Master in Business Administration, Bahauddin Zakariya University Master of Management Major Business, International Islamic University PhD in Creation, Strategy and Business Management, Universidad Autónoma de Barcelona