selected publications academic article in scopus The Mediating Role of CRM Capabilities in Marketing and Sales Collaboration: Evidence from B2B SMEs in Mexico. Journal of Business-to-Business Marketing. 2026 Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America¿s Business-to-Business Sector. Journal of Relationship Marketing. 2025
teaching activities Doctoral Research XIII Fundamentals of Marketing and Data Analysis International Elective IX
education and training Bachelor of Business Administration, Universidad Bicentenaria de Aragua Ph.D. in Consumer Science-Marketing, Universidad Autónoma de Madrid
jucbustam@tec.mx
