Herbas-Torrico, Boris Christian

I hold a Ph.D. in Industrial Engineering and Management from the Tokyo Institute of Technology (Japan). My doctoral research focused on the development of advanced statistical models to understand consumer behavior across diverse cultural and economic contexts worldwide. The core of my dissertation involved the design, deployment, and analysis of international multilingual surveys conducted across several continents, aiming to construct comprehensive models of customer satisfaction and quality that reveal both subtle differences and common patterns in the consumption of goods and services. My expertise lies in the formulation of statistical models that integrate psychological, cultural, and attitudinal variables to explain consumer behavior. I currently serve as an Associate Research Professor (M25) at the Tecnológico de Monterrey, Guadalajara Campus, where my research spans a wide range of topics, including statistical models of consumer behavior, corporate social responsibility, factory physics, behavioral economics, and behavioral finance. In addition to my academic career, I have a solid professional background in industry, particularly in the design, implementation, and certification of ISO 9001 quality management systems. For five years, I served as Quality Manager at Phocos AG (Bolivia), ensuring compliance with rigorous international standards. In parallel, I worked as a consultant, assisting various private companies in the successful adoption and certification of the ISO 9001 standard. During this period, I also served as a part-time lecturer at the Universidad Mayor de San Simón (Bolivia). My skill set includes market research, statistical modeling of economic, social, and business processes, and a distinctive competence in conducting international multilingual consumer surveys and performing cross-cultural data analyses. I also have experience in hedonic quality evaluation and psychological analysis of consumer behavior. Awards and Recognitions 2025 ¿ Paper Award, Second Place, IEOM World Congress on Industrial Engineering and Operations Management, Supply Chain and Logistics Competition (Online) ¿ ¿Adoption of Delivery Applications in Bolivia: An Extended UTAUT2 Perspective.¿ 2025 ¿ Paper Award, Best Track Paper, IEOM World Congress on Industrial Engineering and Operations Management, Business Management and Operations Management ¿ ¿Enhancing Safety Fuse Manufacturing Productivity: An Analytical Approach Using Factory Physics and Simulation Techniques in Bolivia.¿ 2024 ¿ Paper Award, First Place ¿ Simulation Competition, IEOM 5th South American International Conference on Industrial Engineering and Operations Management ¿ ¿Improving Manufacturing Layout: A Bolivian Food Company¿s Experience with Factory Physics and Simulation.¿ 2024 ¿ Outstanding Professor Award, IEOM 2nd South American International Conference on Industrial Engineering and Operations Management. 2019 ¿ Plurinational Prize for Science and Technology, Ministry of Education of Bolivia. 2018 ¿ Recognition for Contributions to Science and Technology in Bolivia, Senate of the Plurinational State of Bolivia. 2013 ¿ The Nikkei Quality Control Literature Prize, Japanese Union of Scientists and Engineers. 2012 ¿ Best Research Paper Award, Japanese Society for Quality Control. 2007 ¿ MEXT Scholarship, Government of Japan, for Graduate Studies in Japan.