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Email

juan.londono@tec.mx

Campus

Campus Ciudad de México, Business School
Adjunct researcher, Consumer Science and Marketing Strategy , Business School

Administration and Business Management, General.
Marketing / Marketing Administration, General.

Co-author Network

Londoño-Roldan, Juan Carlos

Overview

No overview

Overview
Publications
Teaching
Background
Contact
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Overview

authors

Londoño-Roldan, Juan Carlos

Publications

selected publications

academic article in scopus
- Marketing strategy and competitiveness: Evidence from Colombian SMEs. Tec Empresarial. 2023

Teaching

teaching activities

Competitive Market Definition
Design of Internal marketing strategies
Design of Omnichannel Experiences
Digital Innovation to Create and Manage Experiences
Market Solutions
Marketing Leadership II
Strategic Omnichannel Retail Management
User Experience (UX) and Omnichannel Marketing
Workshop: Preparation for Final Exams (LEM)

Background

education and training

Bachelor of Business Administration, Universidad ICESI
Doctor of Philosophy, University of Stirling
Master of Business Administration in International Trade, Texas A&M International University

Contact

full name

Juan Carlos Londoño Roldan

located in facility

Campus Ciudad de México

webpage

Orcid

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