selected publications academic article in scopus Organizational identity construction of Colombian brands of swimwear on Instagram Construcción de identidad organizacional de marcas colombianas de vestidos de baño en Instagram. Cuadernos de Gestion. 25:89-101. 2025
teaching activities Data Analytics Bootcamp Market-based Innovation Segmentation and Positioning of Value Strategies Statistical Thinking and Decision Making
education and training Doctor of Philosophy, Newcastle University Industrial Engineer, Universidad Nacional de Colombia Industrial engineer, Universidad de los Andes