selected publications academic article in scopus Retailing technology: do consumers care?. Spanish Journal of Marketing - ESIC. 24:355-375. 2020 Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers¿ websites. Journal of Business Research. 90:67-74. 2018 Retailing Laboratory: Delivering Skills Through Experiential Learning. Journal of Marketing Education. 40:17-30. 2018
teaching activities Best Managed Mexican Companies: Consulting Practices Corporate Financing via Investment Banking Digital Innovation to Create and Manage Experiences Doctoral Defense Excel as a Tool in Decision Making Financial Planning Strategy Financing Analysis Firms Valuation International Financial Management Introduction to Professional Development Investment Analysis Investment Fund Management Investment Project Evaluation Investment Vehicles and Coverage Market Solutions Price Optimization and Supply Chain Strategic Omnichannel Retail Management Treasury Management Workshop: Preparation for Exploration Stage
education and training Certified Public Accountant, Tecnológico de Monterrey Master of Business Administration, Northeastern State University Master of Finance, Tecnológico de Monterrey PhD in Administration, Tecnológico de Monterrey