selected publications academic article in scopus Retailing technology: do consumers care?. Spanish Journal of Marketing - ESIC. 24:355-375. 2020 Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers¿ websites. Journal of Business Research. 90:67-74. 2018 Retailing Laboratory: Delivering Skills Through Experiential Learning. Journal of Marketing Education. 40:17-30. 2018
teaching activities Debt Instruments and Securitization Derivatives Valuation Financial Mathematics Financial Structure and Corporate Governance Personal and Business Finance Project Valuation and Financing Risk Management and Regulation Semester i tutoring Seminar of Finance Strategies for Retailing and Multichannel Strategy Management in Retailing Valuation, Mergers and Acquisitions
education and training Certified Public Accountant, Tecnológico de Monterrey Master of Business Administration, Northeastern State University Master of Finance, Tecnológico de Monterrey PhD in Administration, Tecnológico de Monterrey