selected publications academic article in scopus Retailing technology: do consumers care?. Spanish Journal of Marketing - ESIC. 24:355-375. 2020 Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers¿ websites. Journal of Business Research. 90:67-74. 2018 Retailing Laboratory: Delivering Skills Through Experiential Learning. Journal of Marketing Education. 40:17-30. 2018
teaching activities Best Managed Mexican Companies: Consulting Practices Excel as a Tool in Decision Making Financing Analysis Firms Valuation Investment Analysis Investment Project Evaluation Investment Vehicles and Coverage Market Solutions Price Optimization and Supply Chain
education and training Certified Public Accountant, Tecnológico de Monterrey Master of Business Administration, Northeastern State University Master of Finance, Tecnológico de Monterrey PhD in Administration, Tecnológico de Monterrey
avaldez@tec.mx
