selected publications academic article in scopus Retailing technology: do consumers care?. Spanish Journal of Marketing - ESIC. 24:355-375. 2020 Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers¿ websites. Journal of Business Research. 90:67-74. 2018 Retailing Laboratory: Delivering Skills Through Experiential Learning. Journal of Marketing Education. 40:17-30. 2018
teaching activities Corporate Financing via Investment Banking International Financial Management Investment Analysis Investment Fund Management Strategic Omnichannel Retail Management Treasury Management
education and training Certified Public Accountant, Tecnológico de Monterrey Master of Business Administration, Northeastern State University Master of Finance, Tecnológico de Monterrey PhD in Administration, Tecnológico de Monterrey