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Pineda-Garelli, José Luis

Email

jlpineda@tec.mx

Campus

Campus Monterrey, Business School

Administration and Business Management, General.
Advertising
Communication Sciences / Discursive and Rhetorical Communication
Marketing / Marketing Administration, General.

Co-author Network

Pineda-Garelli, José Luis

Overview

No overview

Overview
Publications
Teaching
Background
Contact
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Overview

authors

Pineda-Garelli, José Luis
Pineda-Garelli, José Luis
Pineda-Garelli, José Luis
Pineda-Garelli, José Luis

Publications

selected publications

academic article in scopus
- Understanding digital moms: motivations to interact with brands on social networking sites. Qualitative Market Research. 22:70-87. 2019
book in scopus
- Connecting with the past: How brands use nostalgia to engage with customers on social networks 2024
- Open workspaces for effective knowledge sharing: Is it a real benefit or is it simply fantasy? 2019
chapter
- Customer as external source of knowledge to foster innovation

Teaching

teaching activities

Advertising and Interactive Media
Development Brands
Holistic View of the Consumer
Introduction to Professional Development
Promotion, Media and Public Relations
Strategic Marketing Management

Background

education and training

Degreein communication Sciences, Tecnológico de Monterrey
Master's Degree in Business Administration, Tecnológico de Monterrey
PhD in Communication, Universidad Autónoma de Barcelona

awards and honors

Mejor profesor titular, conferred by Programas en Línea, 2017
Mejor profesor titular, conferred by Vicerrectoría de Programas en Línea, 2014
Profesor Asociado, conferred by Tecnológico de Monterrey, 2010

Contact

full name

José Luis Pineda Garelli

located in facility

Campus Monterrey

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