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Email

karlav.cabrera@tec.mx

Campus

Campus Monterrey, Business School
Adjunct researcher, Leadership and effective organizations , Business School

Administration and Business Management, General.
Computational Engineering, General.
Information Technology

Co-author Network

Cabrera-Martínez, Karla Verónica

Overview

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Overview
Publications
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Overview

authors

Cabrera-Martínez, Karla Verónica
Cabrera-Martínez, Karla Verónica
Cabrera-Martínez, Karla Verónica
Cabrera-Martínez, Karla Verónica
Cabrera-Martínez, Karla Verónica
Cabrera-Martínez, Karla Verónica
Cabrera-Martínez, Karla Verónica

Publications

selected publications

academic article in scopus
- Inventory model optimization revisited: Understanding service inventories to improve performance. Scientia Iranica. 27:1572-1592. 2020
- Extending the base-of-the-pyramid concept. Service Science. 11:241-261. 2019
- Managing informal service organizations at the base of the pyramid (BoP). Journal of Services Marketing. 33:112-124. 2019
- Breaking new ground: base-of-pyramid service research. Service Industries Journal. 35:695-709. 2015
book in scopus
- Base of the pyramid (BoP) service research 2023
- Co-creating services at the Base of the Pyramid (BoP): The role of bricolage 2022
academic article
- Service Research at the Base of the Pyramid and Well-being

Teaching

teaching activities

Consumer Intelligence for Insights Generation
Decision Support Analysis
Design and Evaluation of Technological Ventures
Entrepreneurship with Purpose
Market Solutions
Market Strategies and Differentiation
Week 18 Business

Contact

full name

Karla Verónica Cabrera Martínez

located in facility

Campus Monterrey

Other

Expertise ODS

No poverty ODS

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