selected publications academic article in scopus Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico. International Review of Retail Distribution and Consumer Research. 32:167-183. 2022 From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research. 15:20-36. 2020
teaching activities Integrated Marketing Communication Market Intelligence Market Solutions Marketing Insight to Develop Stategies Quantitative Marketing Research