selected publications academic article in scopus Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico. International Review of Retail Distribution and Consumer Research. 32:167-183. 2022 From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research. 15:20-36. 2020 Supply chain value stream mapping: a new tool of operation management. International Journal of Quality and Reliability Management. 33:518-534. 2016
teaching activities BUSINESS IMPACT THROUGH ARTIFICIAL INTELLIGENCE Capstone project Data Analytics for Decision Making Design of Omnichannel Experiences Digital Innovation to Create and Manage Experiences Digital Marketing Introduction to Econometrics Price Optimization and Supply Chain Research Immersion Segmentation and Positioning of Value Strategies User Experience (UX) and Omnichannel Marketing Week 18 Business-1 Week 18 Focus Stage LIT-5
education and training Bachelor of Nutrition and Comprehensive Wellness, Tecnológico de Monterrey Health / Exploration, Tecnológico de Monterrey Industrial and Systems Engineer, Tecnológico de Monterrey Master in Logistics and Supply Chain Management, Universidad Popular Autónoma del Estado de Puebla PhD in Administrative Sciences, Sede EGADE Business School, Ciudad de México