selected publications academic article in scopus Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico. International Review of Retail Distribution and Consumer Research. 32:167-183. 2022 From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research. 15:20-36. 2020
teaching activities Integrated Marketing Communication Market Intelligence Market Solutions Marketing Insight to Develop Stategies Quantitative Marketing Research
education and training Bachelor of Nutrition and Comprehensive Wellness, Tecnológico de Monterrey Health / Exploration, Tecnológico de Monterrey Industrial and Systems Engineer, Tecnológico de Monterrey Master in Logistics and Supply Chain Management, Universidad Popular Autónoma del Estado de Puebla PhD in Administrative Sciences, Sede EGADE Business School, Ciudad de México