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Bustamante-Urbina, Juan Carlos

Email

jucbustam@tec.mx

Campus

Campus Santa Fe, Business School
Adjunct researcher, Consumer Science and Marketing Strategy , Business School

Administration and Business Management, General.
Marketing / Marketing Administration, General.

Co-author Network

Bustamante-Urbina, Juan Carlos

Overview

No overview

Overview
Publications
Teaching
Background
Contact
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Overview

authors

Bustamante-Urbina, Juan Carlos

Publications

selected publications

academic article in scopus
- Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America¿s Business-to-Business Sector. Journal of Relationship Marketing. 2025

Teaching

teaching activities

Analytic Foundations of Marketing Strategy
Applications of Data Analytics to Business II
Business Analytics in Business II
Business Intelligence
Consumer Behavior
Doctoral Research IX
Doctoral Research X
Doctoral Research XI
Fundamentals of Marketing and Data Analysis
Multivariate Analysis
Research Workshop II
Research Workshop III
Research Workshop IV
Research Workshop V
Research Workshop VI

Background

education and training

Bachelor of Business Administration, Universidad Bicentenaria de Aragua
Ph.D. in Consumer Science-Marketing, Universidad Autónoma de Madrid

Contact

full name

Juan Carlos Bustamante Urbina

located in facility

Campus Santa Fe

webpage

Orcid

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