selected publications academic article in scopus Marketing strategy and competitiveness: Evidence from Colombian SMEs. Tec Empresarial. 17:48-64. 2023
teaching activities Competitive Market Definition Competitive Market Definition Market Solutions Marketing Leadership II Strategic Omnichannel Retail Management
education and training Bachelor of Business Administration, Universidad ICESI Doctor of Philosophy, University of Stirling Master of Business Administration in International Trade, Texas A&M International University