selected publications academic article in scopus Academic exam periods and ultra-processed food consumption: evidence from supermarket transactions in a Colombian University. Frontiers in Psychology. 16. 2026 Marketing strategy and competitiveness: Evidence from Colombian SMEs. Tec Empresarial. 17:48-64. 2023
teaching activities Design of Internal marketing strategies Design of Omnichannel Experiences Market Solutions
education and training Bachelor of Business Administration, Universidad ICESI Doctor of Philosophy, University of Stirling Master of Business Administration in International Trade, Texas A&M International University