selected publications academic article in scopus Organizational identity construction of Colombian brands of swimwear on Instagram Construcción de identidad organizacional de marcas colombianas de vestidos de baño en Instagram. Cuadernos de Gestion. 25:89-101. 2025
teaching activities Business Innovation Project II Consumer Intelligence for Insights Generation Data Analysis Bootcamp Generation of Future Scenarios with Predictive Analytics Segmentation and Positioning of Value Strategies Statistics for business Strategic Omnichannel Retail Management Sustainable Management of Marketing Projects Sustainable Management of Marketing Projects
education and training Doctor of Philosophy, Newcastle University Industrial Engineer, Universidad Nacional de Colombia Industrial engineer, Universidad de los Andes