Dakduk-Valle, Silvana María

Silvana Dakduk holds a PhD in Economic and Consumer Psychology. She currently serves as Director of the Master's Program in Marketing at the Monterrey campus of EGADE Business School, part of Tecnológico de Monterrey, where she leads the program's academic strengthening, adhering to international standards of rigor, strategic thinking, and a global perspective. She has over two decades of experience in higher education and executive training, with a professional career spanning more than eight Latin American countries. For over 20 years, she has consulted for multinational and multilatinas in both B2C and B2B environments, supporting strategic marketing planning, digital transformation, and the design of evidence-based value propositions. Her experience in technology adoption in emerging markets has allowed her to analyze how consumers incorporate digital innovations in contexts of structural inequality and access gaps. Within this framework, she has led the creation and structuring of corporate universities for organizations across various sectors, contributing to the development of strategic and commercial capabilities. She has published books, book chapters, and business case studies with international publishers such as Harvard Business Publishing, Springer, and Emerald. Her pedagogical publications are widely used in teaching strategic marketing and applied analytics. In the classroom, she is known for her analytical strength, training leaders capable of structuring complex problems and formulating strategic decisions with a methodological foundation. She is also the co-founder of Loff Investments, Dakduk Consultants, and Guía Universitaria. Her career integrates rigorous research, academic leadership, and business experience, articulating strategy, technology, and inclusion in Latin America.