Uncovering the Receiver's Traits that Moderate the Effect of E-WOM Valence on the Purchase Intentions of Healthy Food Products Descubriendo Los Rasgos Del Receptor Que Moderan El Efecto De La Valencia Del E-WOM En Las Intenciones De Compra De Productos Alimenticios Saludables Academic Article in Scopus uri icon

publication date

  • January 1, 2025