selected publications academic article in scopus Do health-brand fan pages satisfy their consumers' desires?. International Journal of Electronic Marketing and Retailing. 13:83-104. 2022 schoolfacultyen Castillo-Cantú, Gricel Deyanira
teaching activities Consumer Intelligence for Insights Generation Data Analysis Bootcamp Decision Support Analysis Market Solutions Marketing Insight to Develop Stategies Statistics for business Week 18 Focus Stage LEM