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Email

gricel.castillo@tec.mx

Campus

Campus Monterrey, Business School

Administration and Business Management, General.
Computational Software Engineering
Marketing / Marketing Administration, General.

Co-author Network

Castillo-Cantú, Gricel Deyanira

Overview

No overview

Overview
Publications
Teaching
Background
Contact
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Overview

authors

Castillo-Cantú, Gricel Deyanira
Castillo-Cantú, Gricel Deyanira
Castillo-Cantú, Gricel Deyanira
Castillo-Cantú, Gricel Deyanira

Publications

selected publications

academic article in scopus
- Uncovering the Receiver's Traits that Moderate the Effect of E-WOM Valence on the Purchase Intentions of Healthy Food Products Descubriendo Los Rasgos Del Receptor Que Moderan El Efecto De La Valencia Del E-WOM En Las Intenciones De Compra De Productos Alimenticios Saludables. Cuadernos de Gestion. 2025
- Do health-brand fan pages satisfy their consumers' desires?. International Journal of Electronic Marketing and Retailing. 13:83-104. 2022
chapter in scopus
- Social Media-Driven Consumer¿Brand Interactions in Mexico: Healthy Food Brands Versus Indulgent Food Brands 2022
schoolfacultyen
- Castillo-Cantú, Gricel Deyanira

Teaching

teaching activities

Consumer Intelligence for Insights Generation
Market Solutions

Background

education and training

Engineer in Computational Technologies, Tecnológico de Monterrey
Master of Business Administration and Management, Sede EGADE Business School, Monterrey
PhD in Administrative Sciences, Sede EGADE Business School, Monterrey

Contact

full name

Gricel Deyanira Castillo Cantú

located in facility

Campus Monterrey

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