Lorena Carrete is Professor of Marketing at Tecnologico of Monterrey, attached to EGADE Business School. She holds a PhD. degree in Business to Business Marketing from the University of Lyon 3, France. She is memeber of the research group "Consumer Behavior and Conscious Marketing". Her research interests include consumer behavior, green marketing, social marketing for health care, corporate social responsibility, health brands, and social media. She is member of the Mexico National Research System, Association for Consumer Research and has published in international journals such as International Journal of Consumer Studies, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Qualitative Market Research an International Journal, Management Research Review and International Journal of Environmental Research and Public Health.
lcarrete@tec.mx
