Publications in VIVO

Carrete-Lucero, Lorena de la Paz

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Lorena Carrete is professor of Marketing at Tecnologico de Monterrey, EGADE Business School. She holds a Ph.D. degree in Business to Business Marketing from the University of Lyon 3, France. She is member of the research group "Consumer Behavior and Consious Marketing". Her research includes: green marketing, social marketing for health care, corporate social responsibility, health brands, service quality, consumer satisfaction and loyalty. She is member of the Mexico National Research System and has published articles in international journals such as Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Qualitative Market Research an International Journal and Mexican journals such as Salud Publica de Mexico.

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Selected publications