Dr. Claudia Quintanilla Domínguez, holds a Ph.D. from Tulane University and currently serves as a Research Professor at EGADE Business School. Her expertise lies in the realm of consumer behavior, where she conducts research contributing to the academic discourse. Dr. Quintanilla's work has found its way into reputable journals, including Qualitative Market Research, International Journal of Consumer Studies, Journal of Consumer Marketing, Journal of Current Issues & Research in Advertising, showcasing her commitment to advancing the understanding of consumer dynamics. Acknowledged for her scholarly achievements, Dr. Quintanilla received the prestigious Raúl Conde Prize for Best Presentation at the Congress of the Academy of Administrative Sciences (ACACIA-2014). Furthermore, her dedication to excellence has earned her a place in the "Distinguished Professor Circle" in both 2021 and 2022.Beyond her academic contributions, Dr. Quintanilla has over 20 years of experience as a freelance consultant in Market Research. Within EGADE Business School, she has held key leadership roles, serving as the Chair of the Marketing and Business Intelligence Academic Department (2018-2025) and as the Director of the Accreditations and Rankings Department during 5 years. Her multifaceted career reflects a deep commitment to both scholarly pursuits and practical applications within the dynamic field of consumer behavior and market research.
claudia.quintanilla@tec.mx
