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Sánchez-Guzmán, Adriana del Carmen

Email

adriana.sanchez@tec.mx

Campus

Campus León, Business School

Administration and Business Management, General.
Administrative Sciences, General.
Marketing / Marketing Administration, General.

Co-author Network

Sánchez-Guzmán, Adriana del Carmen

Overview

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Overview
Publications
Teaching
Contact
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Overview

authors

Sánchez-Guzmán, Adriana del Carmen
Sánchez-Guzmán, Adriana del Carmen
Sánchez-Guzmán, Adriana del Carmen
Sánchez-Guzmán, Adriana del Carmen

Publications

selected publications

academic article in scopus
- Crossing the ocean to teach international business. Is it worth the trouble?. International Journal of Management Education. 20. 2022
- International business diplomacy: mining for good practices in Latin America. International Journal of Diplomacy and Economy. 8:81-96. 2022
- Latin America: The East Wing of the New Silk Road. Competition and Regulation in Network Industries. 21:34-62. 2020
academic article
- Fundamentos de Mercadotecnia

Teaching

teaching activities

Bootcamp of Women Leadership
Consumer Behavior and Market Intelligence
Design and Evaluation of Technological Ventures
Exploratory Market Intelligence
Global Brands and Product Development
Holistic View of the Consumer
Market Solutions
Market Strategies and Differentiation
Marketing Insight to Develop Stategies
Segmentation and Positioning of Value Strategies
Sustainable Management of Marketing Projects
Week 18 Exploration Assessment for Business-3
Week 18 Specialization Stage LEM

Contact

full name

Adriana del Carmen Sánchez Guzmán

located in facility

Campus León

Other

Expertise ODS

Industry, innovation and infrastructure ODS

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