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Sánchez-Guzmán, Adriana del Carmen

Email

adriana.sanchez@tec.mx

Campus

Campus León, Business School

Administration and Business Management, General.
Administrative Sciences, General.
Marketing / Marketing Administration, General.

Co-author Network

Sánchez-Guzmán, Adriana del Carmen

Overview

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Overview
Publications
Teaching
Background
Contact
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Overview

authors

Sánchez-Guzmán, Adriana del Carmen
Sánchez-Guzmán, Adriana del Carmen
Sánchez-Guzmán, Adriana del Carmen

Publications

selected publications

academic article in scopus
- Crossing the ocean to teach international business. Is it worth the trouble?. International Journal of Management Education. 20. 2022
- International business diplomacy: mining for good practices in Latin America. International Journal of Diplomacy and Economy. 8:81-96. 2022
- Latin America: The East Wing of the New Silk Road. Competition and Regulation in Network Industries. 21:34-62. 2020

Teaching

teaching activities

Consumer Intelligence for Insights Generation
Exploratory Market Intelligence
Marketing Insight to Develop Strategies
Marketing Leadership II

Background

education and training

Bachelor of Business Administration, Tecnológico de Monterrey
Doctor of Economic and Business Sciences, Universidad de Alcalá de Henares
Master of Science in Marketing Research, Universidad de Granada
Master's Degree in Business Administration, Tecnológico de Monterrey

Contact

full name

Adriana del Carmen Sánchez Guzmán

located in facility

Campus León

Other

Expertise ODS

Industry, innovation and infrastructure ODS

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