authors Sánchez-Guzmán, Adriana del Carmen Sánchez-Guzmán, Adriana del Carmen Sánchez-Guzmán, Adriana del Carmen
selected publications academic article in scopus Crossing the ocean to teach international business. Is it worth the trouble?. International Journal of Management Education. 20. 2022 International business diplomacy: mining for good practices in Latin America. International Journal of Diplomacy and Economy. 8:81-96. 2022 Latin America: The East Wing of the New Silk Road. Competition and Regulation in Network Industries. 21:34-62. 2020
teaching activities Consumer Intelligence for Insights Generation Exploratory Market Intelligence Marketing Insight to Develop Strategies Marketing Leadership II
education and training Bachelor of Business Administration, Tecnológico de Monterrey Doctor of Economic and Business Sciences, Universidad de Alcalá de Henares Master of Science in Marketing Research, Universidad de Granada Master's Degree in Business Administration, Tecnológico de Monterrey