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Email

rcastano@tec.mx

Campus

Campus Monterrey, Business School
Adjunct researcher, Development of conscious businesses , Business School

Co-author Network

Castaño-González, Raquel Minerva

Overview

No overview

Overview
Publications
Teaching
Background
Contact
Other
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Overview

authors

Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva
Castaño-González, Raquel Minerva

Publications

selected publications

academic article in scopus
- Analyzing the impact of digitized-education toward the future of education: A comparative study based on students¿ evaluation of teaching data. Studies in Educational Evaluation. 2024
- When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections?. Journal of the Association for Consumer Research. 2024
- A Text Mining and Statistical Approach for Assessment of Pedagogical Impact of Students' Evaluation of Teaching and Learning Outcome in Education. IEEE Access. 11:9577-9596. 2023
- Educational model transition: Student evaluation of teaching amid the COVID-19 pandemic. Frontiers in Education. 7. 2022
- When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products. International Journal of Consumer Studies. 46:925-943. 2022
- Students¿ evaluations of teachers and recommendation based on course structure or teaching approaches: An empirical study based on the institutional dataset of student opinion survey. Education and Information Technologies. 27:12049-12064. 2022
- Understanding the Value of Street Art for Artists, Consumers, and Brands. Journal of Current Issues and Research in Advertising. 43:155-164. 2022
- Inverse socialization with technology: understanding intergenerational family dynamics. Journal of Consumer Marketing. 36:818-826. 2019
- If i indulge first, i will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption. Journal of Experimental Psychology: Applied. 25:162-176. 2019
- Brand-aid. Journal of Consumer Research. 44:673-691. 2017
- Daily use of time, personal characteristics and experienced well-being. Journal of Consumer Marketing. 34:96-107. 2017
- Green shades: A segmentation approach based on ecological consumer behavior in an emerging economy. Journal of Marketing Theory and Practice. 23:287-302. 2015
book in scopus
schoolfacultyen
academic article
book
chapter
- Business analytics and cyber security management in organizations. 1-332.

Teaching

teaching activities

Assisted Research
Consumer Behavior
Consumer Behavior and Marketing Strategies
Doctoral Dissertation: Defense Research Seminar
Doctoral Research
Fundamentals of Marketing Theory
Research Proposal

Background

education and training

Degree in marketing, Tecnológico de Monterrey
Master of Administration, Tulane University
Master's Degree in Business Administration, Tecnológico de Monterrey
Master's Degree in Marketing, Tecnológico de Monterrey
Phd. in Philosophy, Tulane University

awards and honors

Mexican Researcher Certification - Level 2 (Castaño-González, Raquel Minerva)

Contact

full name

Raquel Minerva Castaño González

located in facility

Campus Monterrey

webpage

Orcid
ResearchGate

Other

Expertise ODS

Good health and well-being ODS
Industry, innovation and infrastructure ODS
Quality education ODS
Responsible consumption and production ODS

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