Publications in VIVO

Castaño-González, Raquel Minerva

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Raquel Castaño is director of EGADE Business School, Monterrey. She obtained her Ph.D degree and a master´s degree in Management from Tulane University. She also obtained a master´s degree in Business Administration and another one in Marketing from EGADE Business School. Raquel is the leader of the Research Group: Consumer Behavior and Value Creation at EGADE Business School. Her research focuses on consumer behavior and well-being. She has authored articles in the Journal of Marketing Research, Journal of Consumer Psychology, and Marketing Letters, among others. Raquel has been working at Tecnológico de Monterrey since 1987. Previously, she worked in the Marketing Department of Pepsico (Gamesa) holding different managerial positions.

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Selected publications