Rodríguez-Marín, Mauro

Mauro Rodríguez Marín is a Full-Time Professor at the Business School of Tecnológico de Monterrey (ITESM- Guadalajara Campus), where he works as a lecturer, researcher, and consultant in the Marketing and Analytics Department. He holds a Bachelor s degree in Actuarial Science (UDLA-Puebla), a Master s degree in Economics (UAEM), and a PhD in Economic and Administrative Sciences. He completed a research stay at Yale University (2017) and a postdoctoral fellowship in Data Analytics through a bridge program between Tecnológico de Monterrey and the University of Texas at San Antonio (UTSA). His expertise spans Demand Management, Data Science, Data Analytics, Artificial Intelligence applied to business, Supply Chain Management, Education, and Tourism. His research focuses on predictive models, AI, Corporate Social Responsibility, health, and tourism analytics. With over a decade of industry experience, he served as Demand Planning Manager at Hershey s Mexico (2004 2015) and has led multiple consulting projects in demand planning, inventory management, and analytics. He is a Level C researcher in Mexico s National System of Researchers (SNII-SECIHTI) and has been a Visiting Professor at Université Jean Moulin Lyon 3 (IAE Lyon) during the winter terms of 2025 and 2026.