selected publications academic article in scopus Entrepreneurial university ecosystems: does the country's level of development differently affect the students entrepreneurial intention? A perspective from public universities in Spain and Mexico. International Journal of Education Economics and Development. 15:145-170. 2024 The emotional side of price: reference price as a decision maker in consumer purchase. International Journal of Retail and Distribution Management. 52:771-785. 2024 schoolfacultyen Orozco-Gómez, Ma Margarita
teaching activities Indicators and Risks with Strategic Vision Segmentation and Positioning of Value Strategies Statistics and Data Science Applied to Engineering
education and training Licensed in mathematics, Universidad de Guadalajara Master in Initiation to the investigation in Economy of the Company, Universitat Autònoma de Barcelona Master's Degree in Applied Mathematics, Universidad de Guadalajara PhD in Creation, Strategy and Business Management, Universitat Autònoma de Barcelona