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Orozco-Gómez, Ma Margarita

Email

morozco@tec.mx

Campus

Campus Guadalajara, Business School
Core Researcher, Organizational strategy and industries transformation , Business School

Administration and Business Management, General.
Applied mathematics
Economy, General.
Mathematical Statistics and Probability
Mathematics, General

Co-author Network

Orozco-Gómez, Ma Margarita

Overview

No overview

Overview
Publications
Teaching
Background
Contact
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Overview

authors

Orozco-Gómez, Ma Margarita
Orozco-Gómez, Ma Margarita
Orozco-Gómez, Ma Margarita
Orozco-Gómez, Ma Margarita

Publications

selected publications

academic article in scopus
- Entrepreneurial university ecosystems: does the country's level of development differently affect the students entrepreneurial intention? A perspective from public universities in Spain and Mexico. International Journal of Education Economics and Development. 2024
- The emotional side of price: reference price as a decision maker in consumer purchase. International Journal of Retail and Distribution Management. 2024
- Brand personality and purchase intention. European Business Review. 27:462-476. 2015
schoolfacultyen
- Orozco-Gómez, Ma Margarita

Teaching

teaching activities

Market Intelligence
Programming Bootcamp
Quantitative Marketing Research
Quantitative Social Research Methods

Background

education and training

Licensed in mathematics, Universidad de Guadalajara
Master in Initiation to the investigation in Economy of the Company, Universidad Autónoma de Barcelona
Master's Degree in Applied Mathematics, Universidad de Guadalajara
PhD in Creation, Strategy and Business Management, Universidad Autónoma de Barcelona

Contact

full name

Ma Margarita Orozco Gómez

located in facility

Campus Guadalajara

webpage

LinkedIn
Orcid
ResearchGate

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