Guerra-Leal, Eva María

Dr. Eva María Guerra Leal is director of the MBA at EGADE Business School Monterrey. She is currently a tenured professor in the Department of Marketing and Business Analytics at EGADE and is part of the Circle of Distinguished Professors and Inspiring Professor 2023. She is certified in Business Analytics from the University of Texas, San Antonio; She has a PhD in Administrative Sciences from the EGADE; Master's Degree in Communication with a Specialty in Organizational Communication and Bachelor's Degree in Marketing from the Tecnologico de Monterrey. Within her specialty areas are customer-focused and service-driven organizations, marketing strategies, organizational behavior, service management and business intelligence; topics that have led her to collaborate with the Tecnologico de Monterrey in teaching, innovation, research and consulting. She participates in the research group in the thematic area of Social Innovation and Sustainability, the FAIR Center on Financial Inclusion and the institutional committee for Professor's Classification.