Castillo-González, María Concepción

For María Concepción Castillo González, a way to impact social transformation is through the promotion of humanistic and intercultural academic environments that meet the highest international standards. Therefore, she considers it relevant that educational leadership must integrate research and teaching. As part of this commitment, she is a member of the Mexican National System of Researchers (SNI) at level 1, has been a teacher for almost 28 years, and has held various administrative positions on different campuses of Tecnológico de Monterrey. She believes that teamwork and the formation of high-performance teams are key to innovation and achieving inspiring goals. One of the achievements she is proud of is obtaining international reaccreditation for the Communication degree from the "Association for Education in Journalism and Mass Communication" (ACEJMC) at the Monterrey Campus. This achievement positioned her and her team as pioneers in the reaccreditation processes within the Tec21 model. Under her strategic vision, she has promoted various prestigious seminars, projects, and academic events, such as the organization of the National Meeting of Communication Researchers (AMIC) at the Puebla Campus, which strengthened the positioning of the academic program, intellectually stimulated the students, and attracted impactful faculty. Her commitment to continuous improvement is reflected in her active participation in redesigning curricula and designing various academic training units. She has been part of the Academic Aspects Teams for the LC and LAC degrees in the School of Humanities and Education. She holds a Ph.D. in Humanistic Studies with a specialization in Cultural Studies from Tecnológico de Monterrey, where she was a Conacyt scholarship recipient. She conducted an international research stay at the Faculty of Humanities and Social Sciences and the UNESCO Chair of Communication for Peace of the Interuniversity Institute for Social Development and Peace at Jaume I University, Spain. She holds a Master's degree in Humanistic Studies from Tecnológico de Monterrey. She is a Specialist in Community Development from the Faculty of Political Sciences at the Autonomous University of Querétaro. She holds a Bachelor's degree in Communication Sciences from Tecnológico de Monterrey, Querétaro Campus, where she graduated with honors. Her doctoral thesis analyzes the formation of senses of justice and social recognition in digital narratives circulating on social media. Part of the contribution of her thesis to the discipline is the proposal of a mixed research methodology within digital humanities. She has participated as a speaker at national and international conferences. She has published chapters and scientific articles indexed in prestigious databases such as Scopus and publishers like Routledge. She is a reader and advisor for doctoral theses and reviews scientific articles for prestigious academic journals. She is a member of the editorial committee of the scientific journal Virtualis on Communication and Digital Culture and a member of the Mexican Association of Communication Researchers (AMIC). She has 27 years of teaching experience in the Tecnológico de Monterrey System, where she has received various awards, including the Golden Sheep, for her teaching work. In the field of management, she was the director of the Social Formation Department at Querétaro Campus, Associate Director of the Regional Humanities Department at Monterrey Campus, Regional Director of the Media and Digital Culture Department at Monterrey Campus, Associate Director of the EHE Division at Puebla Campus, Interim Division Director of the EHE in Puebla, and Regional Director of Strategic Projects for the Central West Region.

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