Publications in VIVO

Valderrey-Villar, Francisco Javier

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Francisco Javier Valderrey completed a Bachelor of Business Administration at the University of Houston, Texas, with a major in economics. Later on, he earned a master´s degree in International Management from Thunderbird, Arizona and a Ph.D. in Administration and Marketing from Universitat de Valencia, Spain. His doctoral research focused on strategy in the tourism industry. Francisco Valderrey occupied several positions at multinational enterprises and was a co-founder of a technology company in California. Eventually he joined Tecnológico de Monterrey, first as a professor and eventually as a degree program director for international business. Presently he is full time and research professor at Campus León. He has also been teaching international business courses at universities in China, Italy and Spain. He has co-authored two books, "Mercadotecnia: Conceptos y Estrategias" published in 2003 in Spain, and most recently, "Fundamentos de Mercadotecnia", published in Mexico. His research focus primarily on marketing in China, as a part of the Cátedra Asia Pacífico, with different publications. He is a member of the strategic research group Innovative Strategies in Global Markets, EGADE Business School, a member of the publishing board at Chinese Business Review, David Publishing Company, USA and a member of the Leòn, Guanajuato Sister Cities Board.

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