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Email

andrea.trujillo@tec.mx

Campus

Campus Santa Fe, Business School
Adjunct researcher, Organizational strategy and industries transformation , Business School

Administration and Business Management, General.
Marketing
Marketing / Marketing Administration, General.
Organizational Communication, General.

Co-author Network

Trujillo-León, María Andrea

Overview

No overview

Overview
Publications
Teaching
Background
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Overview

authors

Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea
Trujillo-León, María Andrea

Publications

selected publications

academic article in scopus
- Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico. International Review of Retail Distribution and Consumer Research. 32:167-183. 2022
- Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions 2021
- Cross-national differences in complaint behavior: cultural or situational?. Journal of Services Marketing. 32:913-924. 2018
- Assessing the effect of service quality over user satisfaction in public health institutions in Mexico El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México. Contaduria y Administracion. 63:1-24. 2018
- Searching most influential variables to brand loyalty measurements: An exploratory study Buscando las variables con mayor influencia en mediciones de lealtad: un estudio exploratorio. Contaduria y Administracion. 62:600-624. 2017
- Emcaser: Mexican scale for measuring service quality in re staurants EMCASER: Échell e mexicaine de qualité du service dans les restaurants EMCASER: Escala Mexicana de Qualidade no Serviço em Re staurantes Escala mexicana de calidad en el servicio en restaurantes (Emcaser). Innovar. 27:43-60. 2017
schoolfacultyen
- Trujillo-León, María Andrea
academic article
chapter
- Manejo ecológico de productos al final de su ciclo de vida. 119-141.

Teaching

teaching activities

International Relations Seminar
Marketing Insight to Develop Stategies
Product Marketing
Qualitative Marketing Research
Quantitative Marketing Research
Services Marketing
Strategic Marketing Capstone Seminar
Strategic Services Marketing
Week 18 Business

Background

awards and honors

Borrego por la calidad académica demostrada como profesor, conferred by Tecnológico de Monterrey, 2012
Mexican Researcher Certification - Level 1 (Trujillo-León, María Andrea)

Contact

full name

María Andrea Trujillo León

located in facility

Campus Santa Fe

webpage

Google Scholar
Orcid
ResearchGate

Other

Expertise ODS

Good health and well-being ODS

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