Nohemí Lugo has a Ph.D. in Communication by University Pompeu Fabra (2016), a Master's Degree in Spanish Literature by Western Michigan University (2002) and a Bachelor's Degree in Communication by Tecnologico de Monterrey (1997). She is Assistant Professor at the Department of Communication of the Tecnologico de Monterrey, Queretaro Campus - Mexico, where she teaches digital and interactive media aesthetics, coordinates internships and digital media student projects in organizations and companies and coordinates a 6-course semester to create a transmedia narrative for social change. She has taught in University of California San Diego and Western Michigan University (2000-2004).
Her research focuses on collective and transmedia storytelling design and how to nurture this design by practices found in affinity spaces and community practices on-line through digital etnography and storytelling analysis. She has published the book Relato digital. Continuidad y rompimiento en la narrativa (2012).