Salvador Leetoy is a professor of global communication and cultural studies at the Tecnologico de Monterrey, Guadalajara Campus. He is a member of the Mexican Researchers System (SNI, Tier I). He holds a PhD in Cultural Studies from the University of Alberta (2008), and an MSc in Communication from the Tecnologico de Monterrey (1998). He was a Fulbright Scholar in Residence at Drake University in Des Moines, IA (2017-2018). He has been a visiting fellow in the Dept of International Area Studies in the University of California, Berkeley (2010); the Dept of Journalism in the University of Seville (2011); and in the Dept of Communication Studies in the University of San Diego (2013). He has edited six books and publishes more than thirty articles and book chapters on politics of representation, digital civics and technopolitics.