Salvador Leetoy is a professor of global communication and cultural studies at the Tecnologico de Monterrey, Guadalajara Campus. He is a member of the Mexican Researchers System (SNI, Tier I). Professor Leetoy holds a Ph.D. in Cultural Studies from the University of Alberta (2008), and an MSc in Communication from the Tecnologico de Monterrey (1998). He has been a Fulbright Scholar in Residence at Drake University in Des Moines, IA (2017-2018). He was a visiting fellow in the Department of Communication Studies in the University of San Diego, in the Department of Journalism in the University of Seville, and in the Department of International Area Studies in the University of California, Berkeley. He was a graduate teaching assistant and lecturer in the Departments of Political Science and MLCS at the University of Alberta. His scholarly profile combines an interdisciplinary approach in political science and sociology, with an emphasis on politics of representation, participatory citizenship, and digital civics. He has edited and coordinated six books and published more than 30 articles in international peer-reviewed journals and book chapters.