Salvador Leetoy is Professor of Cultural Studies at Tecnologico de Monterrey, Guadalajara Campus. He holds a Ph.D. in Cultural Studies (F S Chia Scholarship for International Students, University of Alberta, 2008) and an M.Sc. in Communication (CONACYT Scholarship, Tecnologico de Monterrey, 1998). He was a Fulbright Scholar-in-Residence at Drake University (2017-2018). He has also held visiting fellowships at the Department of International Area Studies at the University of California, Berkeley (2010); the Department of Journalism at the University of Seville (2011); and the Department of Communication Studies at the University of San Diego (2013). Professor Leetoy is a member of the Mexican Researchers System (Tier II). He served as the chief editor of the journal Virtualis from 2019 to 2022 (www.revistavirtualis.mx). Professor Leetoy served as a representative for Latin America within the Association for Cultural Studies (2020-2024).
Professor Leetoy was director of the Tecnológico de Monterrey research groups "Applied Ethics and Citizenship" (2013-2014) and "Communication, Globalization and Cultural Studies" (2009-2013). He headed the Department of Humanities and Civic Education at the Guadalajara Campus (2014-2015). He participated in the first academic undergraduate programmes aspects team (EAAC, 2017-2019) in the Tec21 academic programme and, subsequently, as part of the academic area aspects team (EAAA, 2019-2023) of the School of Humanities and Education.
His scholarly profile demonstrates an interdisciplinary approach to media studies, cultural studies, and sociology. He has specific research interests in participatory communication, technopolitics, and ARTivism.