Salvador Leetoy is professor of global communication and cultural studies in the Department of Communication and Digital Arts with Tecnologico de Monterrey, Guadalajara Campus. He holds a PhD in Cultural Studies from the University of Alberta (2008), and an MSc in Communication from the Tecnologico de Monterrey (1998). He was head of the Research Group on Communication, Globalization and Cultural Studies (2009-2014), and chair in the Department of Humanities and Citizenship Studies in the Tecnologico de Monterrey, Guadalajara Campus. He was an instructor in the Departments of Political Science and MLCS in the U of A (2003-2008). He has been visiting fellow in the Department of International Area Studies in UC, Berkeley (2010); the Department of Journalism in the University of Seville (2011); and in the Department of Communication Studies in USD (2013). Dr. Leetoy's scholarly profile combines theoretical knowledge of cultural studies and an interdisciplinary approach of political science and sociology, with strong emphasis on politics of representation, participatory citizenship, and digital civics. He has edited and coordinated four books about the aforementioned themes. Some of his recent scholarly articles published in international peer-reviewed journals are: Leetoy, S. & Zavala, D. (2016). Documental participativo como herramienta de agencia cultural: El Salto, un caso de estudio. Revista Científica de Información y Comunicación IC, 13, 235-261. Leetoy, S. y Figueroa, J. (2016). #LosMurosSíCaen: Wikipolítica y la ciudadanización de la política en México. Perspectivas de la Comunicación, 1 (9), 43-64. Leetoy, S. (2016). Notas sobre modernidad, decolonialidad y agencia cultural en Latinoamérica. Chasqui. Revista Latinoamericana de Comunicación, 131,47-62. Vázquez, M. y Leetoy, S. (2016). Memoria histórica y propaganda. Una aproximación teórica al estudio comunicacional de la memoria. Comunicación y Sociedad, 26, 71-94.