Edgardo Arturo Ayala Gaytán is an associate professor at the School of Social Sciences and
Government of the Tecnologico de Monterrey. His research focused in behavioral economics,
economic development and public policy. In this regard, he has published articles in indexed journals in
economics, marketing and psychology about wellbeing, consumer behavior, health economics, gender economics and the impact of economic reforms in the consumer welfare. Professor Ayala has been recognized as a member of
the National System of Researchers, Level 2 at CONACYT (Mexico).
edgardo@tec.mx
