Campus
- Campus Estado de México, Business School
- Administration and Business Management, General.
- Business / Commerce, General.
- Marketing / Marketing Administration, General.
Bashir,Shahid
Overview
Dr. Shahid Bashir, full-time Professor of Marketing and Analytics, has a Doctor of Philosophy (PhD) in Business Administration (Digital Marketing) and has more than 10 years of expertise in Marketing research, teaching, training, and consulting. He is a specialist in Digital and Analytical Marketing research, training, and development, with about 70 research articles, books, and conference proceedings. He has served as the head of marketing for multinational corporations and educational institutes and built several market networks. He has also given seminars and training programs on Marketing Analytics and Digital Marketing for a number of training institutes. Due to his extensive expertise in marketing, he has trained so many market specialists.
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Overview
Publications
selected publications
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academic article in scopus
- Proposed policies for preparing infrastructure for autonomous vehicles in smart cities: a policy framework from the Saudi Arabian context. European Journal of Futures Research. 14. 2026
- A new framework for coping human resource management analysis for workplace incivility in higher educational institutions. Frontiers in Education. 11. 2026
- Scale Development for Ecotourism in the Context of Sustainability: A Perspective From the Gulf Countries. Sustainable Development. 2026
- Predicting Generation Z consumers¿ food waste reduction behavior through social media marketing activities: a mediated model. Kybernetes. 54:3916-3938. 2025
- A greenhouse pot experiment assessing the zinc-accumulating behavior of Lupinus uncinatus Schldl. Asian Journal of Water Environment and Pollution. 22:170-179. 2025
- Blockchain enabled e-voting system adoption: examining the mediating role of perceived transparency. Journal of Asia Business Studies. 19:660-683. 2025
- E-learning future trends in higher education in the 2020s and beyond. Cogent Education. 12. 2025
- Generative artificial intelligence integration in management education: application and ethical challenges. Cogent Education. 12. 2025
- Requirement engineering and project performance: mediating effect of communication effectiveness, change readiness, stakeholder engagement and moderating effect of team cohesion. Engineering Construction and Architectural Management. 32:5484-5507. 2025
- Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA. Journal of Retailing and Consumer Services. 81. 2024
- Open innovation big data analytics and its influence on sustainable tourism development: A multi-dimensional assessment of economic, policy, and behavioral factors. Journal of Open Innovation: Technology Market and Complexity. 10. 2024
- Green mining in China: Fintech's contribution to enhancing innovation performance aimed at sustainable and digital transformation in the mining sector. Resources Policy. 92. 2024
- TECHNOPHOBIA AS A TECHNOLOGY INHIBITOR FOR DIGITAL LEARNING IN EDUCATION: A SYSTEMATIC LITERATURE REVIEW. Journal of Educators Online. 21. 2024
- Linking regional investments and revenues at the provincial level to investment loan decisions by local government banks in Indonesia. Public and Municipal Finance. 13:31-43. 2024
- Mapping the Research Landscape of Buyer-Supplier Relationships: Insights and Trends from Bibliometric Analysis. Operations and Supply Chain Management. 17:89-103. 2024
- Enhancing Environmental Accounting Information Disclosure in Indonesian Enterprises: The Role of Environmental Management and Government Ownership. Journal of Environmental Assessment Policy and Management. 25. 2023
- The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China¿Pakistan Economic Corridor (CPEC). Sustainability. 15. 2023
- The Impact of Green Human Resource Management on Employee Empowerment and Pro-Environmental Behaviour in Pakistan's Manufacturing Industry. Journal of Environmental Assessment Policy and Management. 25. 2023
Teaching
Background
education and training
- Bachelor of Commerce, University of Agriculture Faisalabad
- Doctor of Philosophy of Business Administration, UCSI University Kuala Lumpur Campus
- Master of Business Administration, Federal Urdu University of Arts, Sciences & Technology
- Master of Business Administration in Marketing, University of Wales