Dr. Shahid Bashir, full-time Professor of Marketing and Analytics, has a Doctor of Philosophy (PhD) in Business Administration (Digital Marketing) and has more than 10 years of expertise in Marketing research, teaching, training, and consulting. He is a specialist in Digital and Analytical Marketing research, training, and development, with about 70 research articles, books, and conference proceedings. He has served as the head of marketing for multinational corporations and educational institutes and built several market networks. He has also given seminars and training programs on Marketing Analytics and Digital Marketing for a number of training institutes. Due to his extensive expertise in marketing, he has trained so many market specialists.
shahid.bashir@tec.mx