Since the 1990s, Ms. Rodríguez's work and background have focused on designing Competitive Technology Intelligence Systems and managing innovation and Technology.
She holds a doctorate in Business Management at the Polytechnic University of Catalonia. Her doctoral thesis pioneered the field of Competitive Technology Intelligence and technology mapping in Spanish.
She has created numerous courses and developed projects in Competitive Technology Intelligence for diverse organizations. In 2001, she established the research area of Competitive Technology Intelligence for Innovation at Tecnológico de Monterrey, Campus Monterrey. She has provided consulting services, courses, and conferences for more than 100 organizations (including companies, government, and academia) in Europe, USA, Asia, and Latin America.
She has published more than 100 articles in top refereed journals and conference proceedings in Europe, the USA, Asia, and Latin America. She has several national and international awards including Romulo Garza award 2011, Mujer Tec 2014 and Best Presentation Award in the 17th International Conference on Education Technology and Computers (ICETC), Spain. Since 2000, she has been invited as a special guest professor at Spanish universities. She also belongs to several scientific committees in Europe and Latin America. In 2004, she represented Mexico in an Intellectual Property Rights forum as an invitee of the World Intellectual Property Organization (WIPO) and World Trade Organization (WTO) in Geneva, Switzerland.
Since 2001, she has been recognized as a National Researcher by the National Council of Humanities, Science, and Technology of Mexico (CONAHCYT), achieving level 3 in 2026. In 2010, she became the first woman at Tecnológico de Monterrey to belong to the Mexican Academy of Sciences. In 2012, she became a full professor, being ratified in 2017 and 2022. In 2013, she became the first professor in Mexico certified as a Competitive Intelligence Professional (CIP ).
In 2015 she became the first Mexican accepted as an academic visitor at the Manchester Institute of Innovation Research, The University of Manchester (UK) where she spent one year developing diverse research activities. In 2023 she was invited by the World Health Organization to participate in a foresight project in 3D bioprinting, being one of only 2 Latinamericans invited.
She belongs to the School of Engineering and Sciences at Tecnológico de Monterrey where she develops research and consultancy in the field of Competitive Technology Intelligence.
marisrod@tec.mx
