I am a professor by vocation, an engineer by training, and a lifelong learner. I hold a B.Sc. in Industrial and Systems Engineering, an M.Sc. in Quality Systems, and a Ph.D. in Business Administration. I have been part of Tecnológico de Monterrey since 1996, serving in various academic and administrative roles across the Monterrey, Culiacán, Mazatlán, and Puebla campuses.
My primary interest is creating learning experiences that enable students to understand complex problems, experiment with emerging technologies, and transform knowledge into solutions for real-world challenges. This interest has led me to develop educational and research projects in systems thinking, System Dynamics, engineering education, cyber-physical systems, simulation, artificial intelligence, and immersive technologies, as well as educational innovation initiatives such as NOVUS and the Intelligent Systems for Production Laboratory (LaSIP).
My research also applies systems thinking and modeling to problems ranging from industrial systems to entrepreneurship, regional economic development, and environmental challenges. Although these contexts may appear quite different, they share a question that guides much of my work: How can we better understand complex systems to make better decisions?
After nearly three decades dedicated to education, I remain convinced that a professor must also be a lifelong learner. My greatest satisfaction comes not only from what I can teach, but from what my students become capable of discovering, building, and transforming on their own.
jorge.gonzalez@tec.mx
